POLLO PARTY

IDEA: 

Let’s give voters a party they’re proud to support during the 2018 midterm elections. After they’ve filled in their ballots, voters will want to exercise their right to fill up on delicious citrus-marinated, fire-grilled chicken at El Pollo Loco.

STUNT: 

Let’s treat a 2018 candidate and their campaign staff to a free lunch at El Pollo Loco. The catch? We’ll invite their opponent and their campaign staff as well with just one rule — no discussing politics at the dinner table. 

CLIENT: El Pollo Loco

AGENCY: VITRO

ROLE: Concept, Design, Copy