TRADEMARKS
Tender Belly
PACKAGING DESIGN
While at VITRO Austin the agency entered a pitch to redesign the packaging of Denver based bacon brand, Tender Belly. As a copywriter, I didn’t want to miss out on all the fun. So I worked behind-the-scenes to come up with a few redesigns of my own.
Tender Belly was founded by two brothers on a mission to create nothing short of the best bacon around. They started by sourcing grain fed, cage-free, family farmed, heritage hogs. And with a pedigree as impressive as that, I thought it would be insane not to include them on the packaging.
THE LAST CATCH
MOVIE CONCEPT & POSTER DESIGN
ASSIGNMENT:
Find out what would happen if the movie Finding Nemo had a love child with The Purge.
“THE LAST CATCH” SYNOPSIS:
Our oceans are dying. Climate change, pollution, and over fishing have pushed our seas to their brink. To combat the risk of losing what was once the world’s greatest resource, several countries have come together to form WARF — the World Alliance for the Restoration of Fisheries. This group, which is well funded and heavily armed, rules the seas with an iron fist to strictly enforce a world-wide ban on commercial fishing. After successfully keeping fish off plates and out of the mouths of the masses for two decades, legislation has been passed to allow commercial fishers to temporarily fish the seas once again. With the expected price of certain species to be worth several times their weight in gold, the chance of landing a large fortune is too alluring for criminal elements to pass up. When a majority of crews are backed by nefarious organizations - the stakes are high. The fisherman must do whatever it takes to satisfy their investors and make sure this next catch is the last they'll ever need.
THE HOT ZONE
BOOK COVER DESIGN
"The bestselling landmark account of the first emergence of the Ebola virus. A highly infectious, deadly virus from the central African rain forest suddenly appears in the suburbs of Washington, D.C. There is no cure. In a few days 90 percent of its victims are dead. A secret military SWAT team of soldiers and scientists is mobilized to stop the outbreak of this exotic "hot" virus. The Hot Zone tells this dramatic story, giving a hair-raising account of the appearance of rare and lethal viruses and their "crashes" into the human race. Shocking, frightening, and impossible to ignore, The Hot Zone proves that truth really is scarier than fiction."