El Pollo Loco
“Some Fires”

Just like El Pollo Loco, America was founded by immigrants. But with anti-immigrant rhetoric mounting in the United States,
we thought it was finally time to take a stance in the face of hate.

CLIENT: El Pollo Loco

AGENCY: VITRO

ROLE: Concept, Copywriter

PARTNER/EDITOR: Guicho Flores