“Travel Math”
Alaska Airlines

The all new Alaska Airlines Credit Card makes it easy to justify every purchase. No matter what it is.

 
 

AGENCY: Mekanism

PARTNER: Al Xiang

CD: Max Eastman



“A Tale of Gold”
Kraken Rum

A new gold spiced rum has emerged from the darkest depths of the Kraken’s keep—and it takes no prisoners.

 
 
 
 

AGENCY: Mekanism

PARTNER: Andreas Aristides

GCD: Matt Wakeman

DIRECTOR: Rich Lee



“For The Love of Prevention”
PEMCO Insurance

We’ve all seen it before. Insurance providers who take pride in being there for their customers only after disaster strikes. But when you’re as passionate about protecting your members as we are, you want to be there before things go wrong to help make sure things go right. So what do you do when you’re passionately in love with something? You sing about it. Or better yet, rock out to a spirited reimagining of Joan Jett & The Blackhearts “I Love Rock ‘n’ Roll.”

 
 
 
 
 
 
 

AGENCY: Mekanism

PARTNER: Alice Xiang

CD: Ali Sooudi



“Latte”
Charles Schwab

Carl’s going to be left with a bitter taste in his mouth after this one.

 
 
 

“Recording Studio”
Charles Schwab

The band breaks up with Carl.

 
 

AGENCY: Mekanism

PARTNER: Andreas Aristides

CD: Chip Waters



 

Contadina
“Ripe For The Moment”

 

When the moment’s ripe, will you be ready?

As a copywriter, I concepted, designed and art directed the pitch-winning campaign, visual rebrand, and design system.

 
 
 
 
 
 
 
 
 
 

AGENCY: Mekanism

PARTNER: Andreas Aristides

CD: Chip Waters

PHOTOGRAPHER: Alex Lau



 

El Pollo Loco
“Border Fútbol”

 

As the world gathered in Russia for the 2018 World Cup, we headed down to the U.S. - Mexico border to play a game of our own.

 
 
 

AGENCY: VITRO

CW: Neil Shaak | Daniel Azneer

AD: Alfonso Ruiz | Katherine Stewart

CD: Joel Guidry

ECD: Jake and Victor Camozzi

Communication Arts | Digital Advertising

District 10 ADDYs | Silver

Austin ADDYs | Gold

 
 

El Pollo Loco
“Some Fires”

 

Just like El Pollo Loco, America was founded by immigrants. But with anti-immigrant rhetoric mounting in the United States, we thought it was finally time to take a stance in the face of hate.


This was a proactive project I developed and wrote, with Guicho Flores bringing it to life in the edit.

 
 

AGENCY: VITRO

ROLE: Concept, Copywriter

PARTNER/EDITOR: Guicho Flores

 

El Pollo Loco
“Neighborhood of Lights”

¡Feliz Navidad!

 
 

AGENCY: VITRO

PARTNER: Leeah Emerson

CD: Joel Guidry

ECD: Jake and Victor Camozzi

DIRECTOR: Zak Emerson

 

El Pollo Loco
“Pollo Passion”

At El Pollo Loco, we don’t just make chicken. We make pollo.

 
 

AGENCY: VITRO

PARTNER: Alfonso Ruiz

CD: Joel Guidry

ECD: Victor & Jake Camozzi

DIRECTOR: David Gelb

 

El Pollo Loco
“Family Choice Dinner”

When given a choice, choose the choice that gives you choices.

 
 

AGENCY: VITRO

PARTNER: Alfonso Ruiz

CD: Joel Guidry

ECD: Victor & Jake Camozzi

DIRECTOR: David Gelb

 
 

El Pollo Loco
“Out-of-home”

 
 
 
 
 

AGENCY: VITRO

PARTNER: Leeah Emerson



 

Netflix + Cupcake Vineyards
“Love is Wine”

How do you get fans of the most talked about reality series to talk about your product? You give them something to talk about.

Working with Cupcake Vineyards and Netflix, we created a limited-edition, golden bottle of Cupcake Chardonnay to pair with Love Is Blind's iconic Golden Goblets. We then tapped some of the most loved and notorious Love is Blind alumni to head back into the pods to meet their perfect pairing. We filmed multiple teasers to perfectly mimic the show’s look and feel, down to every last detail, which had fans buzzing with speculation. But this time, instead of asking, "Is love truly blind?" we asked "Is love truly...wine?

 

Pre-Teaser

Teaser

 
 

Trailer