“Go Further”
Atmos Rewards
Great travel doesn’t live on the surface. It lies beyond the photo ops. Past the lines. And outside the four walls of your hotel.
To launch Atmos Rewards, the all new global rewards program by Alaska and Hawaiian Airlines, we set out to show just how far you can go with the only loyalty program that takes you further.
ROLE: ACD Copywriter, Lead Creative
But wait—we didn’t just go to Tokyo, Sydney, and Rome to launch a rewards program. We launched a family of credit cards too.
AGENCY: Mekanism
AD / PARTNER: Laurel Lunsford
CD: Max Eastman + Matt Wakeman
“Travel Math”
Alaska Airlines
The all new Alaska Airlines Credit Card makes it easy to justify every purchase. No matter what it is.
ROLE: ACD Copywriter, Lead Creative
AGENCY: Mekanism
AD / PARTNER: Al Xiang
CD: Max Eastman
“A Tale of Gold”
Kraken Rum
A new gold spiced rum has emerged from the darkest depths of the Kraken’s keep—and it takes no prisoners.
ROLE: ACD Copywriter, Lead Creative
AGENCY: Mekanism
AD / PARTNER: Andreas Aristides
GCD: Matt Wakeman
DIRECTOR: Rich Lee
“For The Love of Prevention”
PEMCO Insurance
We’ve all seen it before. Insurance providers who take pride in being there for their customers only after disaster strikes. But when you’re as passionate about protecting your members as we are, you want to be there before things go wrong to help make sure things go right. So what do you do when you’re passionately in love with something? You sing about it. Or better yet, rock out to a spirited reimagining of Joan Jett & The Blackhearts “I Love Rock ‘n’ Roll.”
ROLE: ACD Copywriter, Lead Creative
AGENCY: Mekanism
AD / PARTNER: Alice Xiang
CD: Ali Sooudi
“Latte”
Charles Schwab
Carl’s going to be left with a bitter taste in his mouth after this one.
ROLE: ACD Copywriter, Lead Creative
“Recording Studio”
Charles Schwab
The band breaks up with Carl.
ROLE: ACD Copywriter, Lead Creative
AGENCY: Mekanism
PARTNER: Andreas Aristides
CD: Chip Waters
“Ripe For The Moment”
Contadina
When the moment’s ripe, will you be ready?
As a copywriter, I concepted, designed and art directed the pitch-winning campaign, visual rebrand, and design system.
AGENCY: Mekanism
PARTNER: Andreas Aristides
CD: Chip Waters
PHOTOGRAPHER: Alex Lau
El Pollo Loco
“Border Fútbol”
As the world gathered in Russia for the 2018 World Cup, we headed down to the U.S. - Mexico border to play a game of our own.
AGENCY: VITRO
CW: Neil Shaak | Daniel Azneer
AD: Alfonso Ruiz | Katherine Stewart
CD: Joel Guidry
ECD: Jake and Victor Camozzi
Communication Arts | Digital Advertising
District 10 ADDYs | Silver
Austin ADDYs | Gold
El Pollo Loco
“Some Fires”
Just like El Pollo Loco, America was founded by immigrants. But with anti-immigrant rhetoric mounting in the United States, we thought it was finally time to take a stance in the face of hate.
This was a proactive project I developed and wrote, with Guicho Flores bringing it to life in the edit.
AGENCY: VITRO
PARTNER/EDITOR: Guicho Flores
El Pollo Loco
“Neighborhood of Lights”
¡Feliz Navidad!
ROLE: Copywriter, Lead Creative
AGENCY: VITRO
AD / PARTNER: Leeah Emerson
CD: Joel Guidry
ECD: Jake and Victor Camozzi
DIRECTOR: Zak Emerson
El Pollo Loco
“Pollo Passion”
At El Pollo Loco, we don’t just make chicken. We make pollo.
ROLE: Copywriter, Lead Creative
AGENCY: VITRO
AD / PARTNER: Alfonso Ruiz
CD: Joel Guidry
ECD: Victor & Jake Camozzi
DIRECTOR: David Gelb
El Pollo Loco
“Family Choice Dinner”
When given a choice, choose the choice that gives you choices.
ROLE: Copywriter, Lead Creative
AGENCY: VITRO
AD / PARTNER: Alfonso Ruiz
CD: Joel Guidry
ECD: Victor & Jake Camozzi
DIRECTOR: David Gelb
El Pollo Loco
“Out-of-home”
ROLE: Copywriter, Lead Creative
AGENCY: VITRO
AD / PARTNER: Leeah Emerson
Netflix + Cupcake Vineyards
“Love is Wine”
How do you get fans of the most talked about reality series to talk about your product? You give them something to talk about.
Working with Cupcake Vineyards and Netflix, we created a limited-edition, golden bottle of Cupcake Chardonnay to pair with Love Is Blind's iconic Golden Goblets. We then tapped some of the most loved and notorious Love is Blind alumni to head back into the pods to meet their perfect pairing. We filmed multiple teasers to perfectly mimic the show’s look and feel, down to every last detail, which had fans buzzing with speculation. But this time, instead of asking, "Is love truly blind?" we asked "Is love truly...wine?”
ROLE: ACD Copywriter, Lead Creative
Pre-Teaser
Teaser
Trailer
